TUAW has contacted several developers for comments on the new App Store and the replies are quite interesting. It is worth mentioning that all of the contacted developers are small and their products while good are not something that everyone will have. So in a way those are exactly the developers that should benefit from the App Store exposure. Only while Apple did not say anything about the problems of the App Store as a market place, a lot of the developers seem to be very aware of some of the major issues. There is a mention of the demo problem, the approval time, the fact that you are putting yourself in Apple’s hands and you are trusting them with the distribution of livelihood, the possibility of having to maintain two separate version of the program, etc.
There is a mention of the fact that desktop software is indeed a lot more complicated than a one trick pony app for an iPhone which is basically why the practice of demo versions exist. Also desktop software tends to cost folds more than apps and I believe that Apple would find it very hard convincing people to part with their money given the current very limited state of the store. You will either have to allow upload of screen casts for what the software would do and/or a sample user guide or simply allow demo version of the software or refunds. There is simply no way around it if Apple wants to be kept in the loop. Also it seems very much un-Apple to not listen to their developers.
But then again adding features to the App Store is relatively easy if Apple should choose so. The recent addition of search suggestions happened pretty much overnight from a user perspective. So I’m hoping that Apple will get their act together and really listen to their users this time around and do so before the release of Lion.