Ok bare with me here. Android’s market share is growing very fast and yes I know it is quite popular but it is heading for a very rough reality check. The main reason why the market share is growing so fast has nothing to do with superior technology or great ideas. It has only to do with Android being better than the Symbian and Windows phones that it replaced and with the large number of East Asian manufacturers that are involved. For those it is indeed an improvement however, Google seems to believe that they are actually competing with Apple and they most definitely are not. They have never taken any significant number of iPhone users and there is a very good reason why as it stands they can never compete with Apple.
Yes, Android has a great promise and it is a good OS however, they have a huge problem and it comes in the face of Google Checkout. No offence to the Checkout team but it is the stupidest payment system ever. It has no recognition for the fact that you are selling to a global market and you have to use different currencies. If you have to use your bank to pay in a different currency then you will get hit by some massive charges and you cannot sell cheap goods like that. And if Google will be nothing than an advertising agency then why do they take 30% off your profits? Quite frankly Apple gives you a lot more for your money and it is no surprise that developers make more money there. You can release an application and sell it to everyone in their currency and you do not penalise them for living in a different country. Effectively there is no artificial barrier for the customer making the sale very easy.
And while Google might focus on technological improvements, at the end of the day they still make money from something else and since Google is not willing to pick up the slack you can bet that others will. There is an Amazon Market place which most definitely does currency conversion in the countries that Amazon exists and there are other coming out. Google is in fact in danger of being pushed out of their own operating system and that is just sad. I actually amazes me how business inapt the Android team is and how the crazy corporate policy that Google has is eating into their profits. I get it Google never uses services that compete directly with their own but when yours are clearly lacking you have to do something about it. Google needs to recognize that Android is no longer a pet project and is actually the future for Google. If you can’t fix Google Checkout please do everyone a favour and hire some financial gurus and please DO LISTEN to what they say. Otherwise Android is going to hit the glass ceiling a lot sooner. At the current rate I personally think that Android adoption rate will peak in 2012 and I don’t even think that it’ll be a flat line from there on.They will have to deal with disappointed customers and disillusioned developers and that does not equal a flat line.