Archive for category iPhone

Why does iAd matter

Ok this is not going to be a comparison of advertising methods or the offerings out there. This is just my view on the subject and quite frankly I am not expert. But here is the thing, iAd is this Apple product that I never cared about. I am not the type of person that clicks on ads and I tend to avoid them like the plague. But iAds have started popping up in applications all over the iOS place so I must admit it, I clicked on one or two of them. And I must admit, iAds are by far some of the best online advertising that I have ever seen. Sorry Adobe but Flash is dead! I don’t know how hard it is to create an iAd but they are actually apps within apps. You get to watch an ad and most of the time after that you get to interact with the ad elements. Yes you can do that with Flash ads and it has always been the appeal of Flash advertising but get this, there is actually quality control on ads and I am loving it. Clicking on a flash ad actually makes me absolutely livid. Windows start popping up everywhere, the supposed games are designed by complete idiots and the add does not makes me like the product more, it makes me hate the company for using such cheap tactics. Not to mention that even well designed Flash ad campaigns take forever to load and well, do nothing other than make my surfing experience slow as molasses.
iAds are still annoying because they take up like 1/10 of my screen hight, but they actually never run unless you click on them. There is this little bit of added level of control that makes you feel in control of your workflow. And when you do click on an iAd, you are presented with stunning graphics, hardware accelerated transitions and quite a few other cool effects. The few that I have seen included a simple game, and the ability to listen to the music of the ad. Pretty cool actually. Oh and you get a link to iTunes where you can buy the song. Now that is cool if you ask me. There have been a few times when I though an advert song sounds good and finding it in google can be a real challenge and then after than you still need to find a place where you can buy the song. Well iAds seem to understand quite a few predicaments that people have (sometimes) and it’s like the designers actually knew that you had a problem and solved it for you without you even having to request it. Well that is not really the way it works but you get that feeling. And that feeling is exactly what makes a good product great. I actually think that iAds create a connection between the view and the product and they do connect a positive emotion in the user. Next time you see the product you will think of the ad and the positive emotion will surface. And if you have the money you will buy the product. If you ask me, that’s exactly the stuff that great advertising is made of.

I am all for freedom but I think Apple’s curated advertising experience is actually the best web experience that I have ever had which kinda makes me want to stay an iPhone user even if iPhones are not quite the best business tools at times and the plans tend to be more expensive than BB ones (at least where I live). I must say that Apple made an excellent decision with iAds and I have no problem letting them control that bit of my life.

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Apple and the NFC race

There have been rumours about Apple including NFC capability in both iPad 2 and iPhone 5. Just to be clear about this, Apple has no choice in the matter if they are to sell a high end device. This is not at all the same as LTE. LTE is a network with is currently under consideration by most mobile operators and some have started running trials. Coverage is bad, the chips are still in their first generation meaning that if you want backwards compatibility you have to include a 2nd chip, and at the end of the day all you get with LTE currently is faster data speeds. That might be great for iPad but is hardly anything for the iPhone. Considering that the coverage is currently horrible and Apple revises hardware annually it is no wonder that LTE is not being considered for the upcoming iteration. Actually it probably won’t be considered for the next one either.

NFC however, has been around for many years. The problem was that noone seemed to care about NFC and various IC manufacturers had their own implementation. Well the smart card manufacturers (mostly of Europe) have come to an agreement and there is an NFC standard and an organization that does nothing but promotes the technology. Various pilots were completed and the response is overwhelmingly positive. Telcos and financial institutions are all onboard and have mostly come to an agreement as to the revenue split and all is about to explode. Apple has no choice other than to include NFC. The 2nd half of 2011 will be marked by multiple operators around the globe releasing NFC enabled SIM cards and devices simply have to be ready for them. The way NFC will go forward is with a SIM embedded NFC application that uses the antenna provided with your phone. Now that most likely does not mean the same antenna as the one you use to connect to the telco but the phone has to be NFC enable too. Apple sells premium devices and the NFC cards will first go to premium users so there is nothing to think about and Apple simply follows the needs of the market.

There is however one issue about NFC that is important. See you don’t have to use NFC only for payments. Yes it is a painfully slow connection and you will not be transferring files over it any time soon. However, cleverly designed applications can use NFC for some quite innovative and cool things. And if Apple wants to have the competitive advantage over Android, they simply have to allow developers full access to NFC. Unlike what Google would like you to believe, there is no issue with security. Payment applications are stored on the SIM itself. What that means is that the only way you can access that data is with the SDK that was used to program the SIM. Well I don’t know much but I know this, you can write SIM programs in a way that noone has access to their data and not only that but most of them are exactly like that. Also data out of the SIM for the payment applications would be encrypted and you cannot decrypt AES on the fly on any mobile that will be released in the next 10-15 years.

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Mac Gems – Part 2

So I wrote a post about Relationship a while ago. I’ve been using for some time now and it is a very good piece of software. I must admit for a free application it is an amazing iOS one. It is a bit slow on the start up but it does work very well.

I have been looking for an app that lets me scan business cards and sadly none work as well as they should. I ended up buying WorldCard only to find out that while it does support multiple languages it does not support multiple languages on the same side of a business card. Also I ended up facing the horrors on iOS contact management. Apparently when you decide to use contacts from a server and particularly from an exchange server, you open a huge bag of hurt. I cannot describe how much I hate exchange after the last 2 months. I have had my battery drained a couple of times due to exchange not being able to sync to the server, constant crashed when attempting to delete contacts that got synced to an exchange account and several other problems.

It turns out that iOS makes Exchange the default account even for your address book and unfortunately certain management tasks are not that easy to do in iOS.

Anyway back to the business card issue. It is nice that you can scan cards with a picture but you should be warned. It works best on iPhone 4 (more resolution) and under a very well lit conditions. The OCR algorithm that WorldCard uses is good however it cannot deal with tilted letters so you have to have your camera as parallel to the business card as possible. Once you get the hang of it, and if you have no contacts problems, it all works well. Plus there is a desktop application that you can sync to (other than Address Book). Still, the solution is very far from what I would like it to be so I am still looking for a better one. I really would like to not spend £100+ on a business card scanner but it might be the best solution given the state of affairs.

[EDIT:] Ok so apparently I was having a problem with some of the Address Book preference files. Had to export the library, delete the /Home/Library files and then restore. All in all syncing is back to normal and the business cards are a heck of a lot more useful now. Still the auto OCR is not perfect but at least my computer setup is working now. In all honesty should’ve known that something was wrong when the add button in Address Book for some of the categories disappeared …

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Mac Gems – Part 1

So here are a couple of applications that I have found quite useful and somewhat of a surprise.

Recently discovered Jumpsoft’s Relationship. Amazing tool and is exactly what I have been missing. Ok the company has this other project management tool which I wish was integrated with Relationship but oh well.

So anywho, Relationship is a task manager that lets you create and manage teams of users, projects, and assign users to projects. You can also add simple notes and a whole bunch of cool little things like that. Learning curve is almost nonexistent and is simply a beautiful piece of software. Oh and on top of that there is a free iPhone version. You know how the Calendar on the iPhone is a bit … well  basic? Well Relationship gives you full access to the Calendar that you already know (same interface) and then a whole bunch more things. You have your address book, to-do list, notes, projects. And all that is for free. I actually think I’ll start using it as a Calendar replacement. Oh yeah and it all integrates with the desktop version. Not as well as Thinks but hey it is cheaper and more capable and with better integration with tools that you already use.

All that aside, you know how Apple canceled the Xserver line? Well I have had this thought for over a week now and I am pretty sure now that Apple is not done with the server world. Not by a long shot. If you have followed the server world for a while you know that cloud computing is going to be big one day. Only while it stands very little chance for a desktop replacement (read personal computer) because of the constantly dropping price of portable devices and the ever increasing power that they hold. Only there is another place where you can use cloud computing and quite successfully too. I’m talking about servers. Why buy your own if you can use a hired one? You don’t even need an actual physical server. You can actually sell virtual ones if you can convince your clients that you can securely store their data and provide them with the highest possible accessibility. Right? I think so. Actually I am absolutely convinced that Apple will one day sell virtual servers. And it has a very strong business case. You get amazing performance (virtual CPUs, GPUs, etc.), enough storage and secure storage of data, and the best internet connectivity possible. Oh and all that on one single bill much lower than the sum of the individual costs that it replaces. Yeah there is a great business case and just like everything else that Apple makes it does not try to target the whole market but rather a specific forward thinking part of it. And we can go on and on why it makes sense but the point is that I personally ting that Apple is building the NC datacenter as a server for hire farm. And if successful this is one of several around the globe. It is a massive project and would also explain why Apple has been hoarding all that cash.

I am so excited about this prospect that I actually really want to see this happening. Ha ha … it will make stupid IT admins finally aware of the benefits of using OS X. And who knows, maybe one day my work computer would be some kind of Macbook rather then a stupid Dell Adamo wannabe ….

Oh and as far as announcing it, I think Apple will wait until Lion is ready for release (at the least). Tomorrow’s even is not about the NC facility. Tomorrow is about iPhone and iPad and the Mac App Store. Anyway, that’s from me for now.

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